it’s all about the work.

Or is it? Sometimes it's also your life experience, your hobbies, your personal projects and your mentors, your passion and your work ethic. Creative ideas do not happen in a vaccuum. I've interviewed close to a hundred junior and senior candidates in my years as a creative director and I've learned that potential is worth more in my books than past accomplishments. Technology is changing so fast that someone who is authentically creative and adapatable is the one who will come up with that next big idea. We are all going forward together, am I right? In any case, this is my past.


self-employed freelance art director & designer 2011-
Over the course of a few years I've built up a healthy roster of clients and agencies who hire me to do what I love. Build brands, strategized with marketing teams, take great product photography, design websites, print ads and collateral to be more beautiful and effective. Depending on the project, I hire some of the best freelance writers, developers, photographers, designers and artists to make the best work possible.
Clients: Rogers Publishing, Oakrun Farm Bakery,, Teriyaki Experience, Culture One, Bensimon Partners, Relish Interactive, Dashboard. Datacratic, Canaccord Wealth Management, Lycee Francais Toronto.

professor of art fundamentals, seneca college 2013
Teaching the basics of creative thinking and design, for any artistic pursuit.

creative director, Dashboard 2009-2011
Managing a creative team of brilliant art directors and designers to conceptualize and develop integrated and online-only advertising campaigns.
Clients: Hellmann's, H&R Block, ING Direct, Vaseline, LCBO, Mother Parkers Tea & Coffee, Sporting Life, TorStar.

sr. art director, Draftfcb 2008-2009
Ideation, art direction and design for online marketing campaigns and user experience.
Clients: Motorola, HP, Kraft, Hershey's, SC Johnson, World Wildlife Fund, Wagner, TD Canada Trust.

sr. art director, 5emeGauche Paris 2008
Four months of brainstorming, art direction and design, entirely en français.
Clients: Colette, Chanel, Darty, Energizer.

creative lead, henderson bas 2005-2008
Ideation, art direction and design for online marketing campaigns and user experience. Manager of nine designers, and responsible for recruiting, building client relationships and presenting all creative concepts.
Clients: Mercedes Benz, Capital One,, Molson Canadian, Dr. Oetker, Nestlé, Coke, Virgin Mobile, Ogilvy Renault, Tim Hortons, President's Choice, Joe Fresh, Hbc, Mackenzie Financial, McCarthy Tétrault, McCormicks, ING Direct and Levis.

sr. designer, ecentricarts inc. 2001-2005
Information design and branding for a variety of clients in the arts, culture, non-profit and government sector.
Clients: Canadian Music Center, McMichael Canadian Art Collection, Virtual Museum of Canada, Ritchies Auction House, Canada Health Infoway,, Canadian Institute for Health Information, Grand & Toy, Purina, Hamilton Wentworth District Schoolboard.


Sheridan College – New Media Design 2001
Post Graduate Certificate, Sheridan Scholar

University of Toronto – Art & Art History 1995 – 2000
Hons. B. A (high distinction), Sheridan Scholar, Dean’s Honor List (99,00)

continuing education

Yogaspace Yoga Teacher Training
Alliance Français
UofT Creative Writing


Applied Arts Interactive Awards Judge 2014
FITC Judge 2010,2011,2013
External Assesor for York/Sheridan Graphic Design Program 2007,2009
Guest Speaker Sheridan College 2001-2011


2011 CMA Award Bronze
ING Direct Thrivetastic

2011 Applied Arts Award
Dashboard Website

2011 Applied Arts Award
ING Direct Your 185

2010 Canadian Online Publishers Finalist (Freelance Project)

2009 Applied Arts Award
Kraft Peanut Butter: Spreadthefeeling

2009 Applied Arts Award
HP Card of Good Intentions

2009 CMA Awards x3
Sweetspot: Sweetest Giveaway Campaign (Freelance Project)

2009 How Magazine Interactive Design Awards
Mercedes: What Drives You?

2008 Applied Arts Award
Capital One Lose The Rate

2008 Applied Arts Award

2008 Applied Arts Award
Mercedes: What Drives You?

2008 Mercedes-Benz Star Awards - Gold
Mercedes: What Drives You?

2008 Digital Marketing Award Silver - Microsites
Mercedes C Class

2008 Digital Marketing Award- Bronze
Captial One - Bankers Puppet Theatre

2007 Applied Arts Award
Mercedes: What Drives You?

2007 ADCC Award
Merit - Business to Consumer: Capital One - It Adds Up

2007 Digital Marketing Awards
Joe Fresh Style - Interactive Banner Ad

2006 Applied Arts Award
Joe Fresh Style - Interactive Banner Ad

2006 Applied Arts Award
Virgin Mobile - Free the Numbers

2006 Digital Marketing Awards
Gold Website Services: Mackenzie Financial - Burn Rate

2005 Digital Marketing Awards
Certificate - Website: Content/Information B2C:

2004 Digtial Marketing Awards
Certificate - Non-Profit or Charity: Virtual Museum of Canada - Horizons

2004 Webby Award
Government + Law:

2004 Applied Arts Award
Canadian Music Centre - Sound Adventure

2002 Digital Marketing Awards
Website Transaction B2C: