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Makenzie Financial// What's Your Burn Rate? // Launch
This site was the online component to an integrated campaign created by Lowe Roche that asked the question to all Canadians "Can you afford to keep your Husband (Wife, Kids)?" The site is a media rich experience, and begins by introducing the concept of Burn Rate through narrative and then guides users through three questions on how their spouse might choose between an expensive item or it's cheaper alternative. The calculator then determines how much you could have saved if you had made more inexpensive choices and what that amount of money would be had they invested it. The site meant to be a humourous and fun experience while prompting the user in a subtle way to try more detailed calculators and meet with a financial advisor.

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