Capital One Lose Rate Homepage Capital One Lose Rate Video Capital One Lose Rate Subpage Capital One Lose Rate Subpage Capital One Lose Rate Subpage Capital One Lose Rate Wild Posting Capital One Lose Rate Wild Posting Capital One Lose Rate Postcard Capital One Lose Rate Banner

Capital One// Lose the Rate Microsite // losetherate.ca
High credit card rates can really weigh you down. So it was pretty clear that the big idea for this campaign was to play off the words "rate" and "weight." We created an entire integrated campaign to promote Capital One's Prime+0.9% credit card. The focus of the campaign is the microsite, which showcased weight watchers inspired "testimonials" on how our characters Nigel, Gina and Mike, had tried to get their "rate" down. It also included a step by step plan for "rate loss," a "rate loss calculator," and the how to help your friends who might have "rate problems." We also had the amazing opportunity to create wild postings that were posted on running routes in Vancouver, "rate-loss bars" that were handed out at events, and postcards: with EVERYTHING driving to the site.

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