Capital One No Hassle Homepage Capital One No Hassle Puppet Theatre Capital One No Hassle Letter Selection Capital One No Hassle Video Capital One No Hassle Video Capital One No Hassle Video Capital One No Hassle Video Capital One No Hassle Subpage Capital One No Hassle Photoshoot

Capital One// No Hassle Rewards Microsite // Launch
Travel rewards cards are great, except when you try to redeem your points. Banks have always pushed consumers around, charging high annual fees, blacking out peak travel times, expiring your points without notice. Well thanks to Capital One, you have an option, and it's time to stop being treated like a puppet by those controlling bankers! This hybrid site entertains using video that highlights the contraints about other points cards, but also educates consumers in a simple, straightforward manner. We had the opportunity to design our own custom puppets, write scripts (and a song!) and do a video and photoshoot to create assets for the site. The strategy is to acquire applications by informing, educating and convincing in a light hearted tone that the No Hassle Rewards card is truly the better card.

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