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President's Choice// Holiday Insiders Online Media Campaign // Launch
President's Choice gave us the opportunity to design a online media campaign to promote the Holiday Insider's Report and some key products. It has been to date, the only banner campaign I have actually been able to do a professional photoshoot for. One idea was based on "getting it before it's gone" and animating disappearing truffles and cookies. We also had to showcase a new feature on the website which was "rate and review" so we used and interactive banner add to allow the user to slide a bar to "add more chunks" to the cookie. It was a very fun project.

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