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President's Choice// Redesign Pitch //
Moodboards were created to explore the three target audiences of President's Choice: One focused on entertaining, one on family, and one on budget. Colour, type, size of imagery,and the design of various widgets on the site show how the look and feel can speak to each target. A quick homepage comp was done to see how it could start to all fit together with the extensive amount of content that PC has to offer consumers. The pitch also included some creative ideas on how to increase traffic to the site (stickers on packaging, a cooking show) and a way to convert to "messy hands mode": a flash version of recipies that would display them large and easy to read on your screen while cooking.

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