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Sporting Life// Rebranding //
We were tasked with rebranding Sporting Life. As a high-paced retailer, they needed a brand simple enough to work quickly. With limited photography resources, we developed a combination of stock with product imagery and inspirational copy to communicate the feeling of "the sporting life." Redirecting the off-body photography was integral to the new look as well as focusing on the simple combination of the existing brand blue with subtle blue hues and crisp whites.

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